Work Overview
A multi-skilled Product Designer bridging UX, Business and Technology.
Employers & clients
Currently at:
Previously at:
Proven Return-on-Investment
Measurable benefits
60 - 99% reduction
Time-savings & workflow efficiencies
Reduced the time it takes for Portfolio Managers to model and unwind trades. 10 days down to 1-2 hours.
Client:
Insight Investment (BNY)
4.9 out of 5
Highest usability score
"Ease-of-use" score from public user-testing of a new business banking service.
Client:
Lloyds Banking Group
+41%
Improvement in usability scores
Increased the usability score of a newly designed system (vs. old system).
Client:
Insight Investment (BNY)
£ millions
Saved in operational costs
Reduced annual operating costs for the company by reducing call-centre usage.
Client:
Lloyds Banking Group
55% less steps
Time-savings & workflow efficiencies
Reduced the number of user actions required to on-board a new customer. 26 user actions down from of 58.
Client:
Thomson Reuters
£ millions
Reduced in potential financial losses
Reduced potential financial losses for the company and its clients.
Client:
Insight Investment (BNY)
94% reduction
Time-savings & workflow efficiencies
Reduced the customers' "time-to-cash" on commercial loan applications. From 16 days down to 1 day.
Client:
Lloyds Banking Group
94% reduction
Time-savings & workflow efficiencies
Reduced the time it takes to on-board a client to a new FX service. From 4 hours down to 15-20 mins.
Client:
HSBC Global Banking & Markets
~92% reduction
Time-savings & workflow efficiencies
Reduced the time it takes to send out time-sensitive client communications. From 2 hours down to 10-15 mins.
Client:
Insight Investment (BNY)
You can read the case studies to some of these outcomes in my portfolio.
Core skills & capabilities
Identified and summarised by AI
Full-Stack Product Design
Business/product strategy, user research, UX, IA, UI design, and prototyping.
System Design Leadership
Led major design system efforts (e.g., Halo Design System at LSEG, design frameworks at Refinitiv).
Workflow Redesign & Optimisation
Simplifying highly complex financial/trading and production workflows and improving efficiency.
Cross-Platform Expertise
Experience spans responsive mobile and desktop web, native mobile (iOS), and desktop native enterprise platforms.
Accessibility
WCAG compliance and accessibility best practices built into projects for public-sector and finance clients.
Technical Hands-On
Builds working prototypes in HTML, CSS, and JavaScript to accelerate development and reduce design-to-build gaps.
Strengths
Identified and summarised by AI
Proven leadership in end-to-end UX delivery
Led numerous complex UX initiatives from initial concept through to final implementation — balancing users, business goals, and technical constraints to deliver impactful, scalable solutions.
Systems-Level design thinking
Demonstrated ability to design beyond individual interfaces — crafting cohesive experiences across interconnected products, services, and channels. Skilled at mapping complex ecosystems, identifying interdependencies, and creating solutions that drive value at scale.
Deep financial domain knowledge
FX trading, portfolio management, risk systems, derivatives, credit, wealth management.
Design framework and system development expertise
Strong at building scalable design frameworks and design systems.
Skilled at cross-functional collaboration
Strong at building scalable design frameworks and design systems.
Proven business impact
Regularly cites efficiency gains, user satisfaction ratings, and stakeholder recognition.
Mentorship and leadership
Mentors designers, leads UX standards groups, contributes to design ops and team culture.
Industries
Banking & Financial Services
UBS Investment Bank, HSBC Global Banking & Markets, Lloyds Banking Group, Thomson Reuters, Refinitiv, London Stock Exchange Group (LSEG), Financial Conduct Authority, Centradia, Insight Investment
Asset Management
Insight Investment – part of Bank of New York (BNY), P-Solve (River & Mercantile)
Technology & Consulting
PwC, Fujitsu, Pitney Bowes, Sapient, Easynet
Government & Secure Printing
Classified facilities for HMRC and high-street banking clients, TSO
Creative & Digital Services
Sapient, Easynet, various freelance contracts
e-Commerce & Retail
Homebase, Opodo
Media & Publishing
Financial Market Data (London Stock Exchange Group, Refinitiv, Thomson Reuters), Telegraph Media Group, TSO
Travel & Insurance
Opodo, HolidayRisk.com (MoneySupermarket partnership)
Education
Imperial College London
Projects
Trading platforms & banking applications
UBS, HSBC Global Banking & Markets, Insight Investment, Thomson Reuters, Lloyds Banking Group
Portfolio & risk management tools (incl. AI-driven)
Insight Investment, Thomson Reuters, P-Solve
Financial data visualisation & charting
Thomson Reuters, Insight Investment, Lloyds Banking Group, HSBC Global Banking & Markets, UBS
Pricing calculators & financial modelling tools
Insight Investment, Lloyds Banking Group, Thomson Reuters, UBS
Mission-critical decision support systems
All companies and organisations
Workflow orchestration & production systems
Insight Investment, Lloyds Banking Group, Pitney Bowes working for Fujitsu on behalf of FCA and high-street banks, Telegraph Media Group
Research & analytics portals
LSEG Workspace, Refinitiv Workspace, Thomson Reuters' EIKON, Insight Investment, UBS
Supplier & contract management
Thomson Reuters
Information-rich dashboards
UBS, HSBC Global Banking & Markets, Insight Investment, Thomson Reuters, Lloyds Banking Group, Pitney Bowes on behalf of HMRC and high-street Banks
Customer on-boarding & servicing
Lloyds Banking Group, Thomson Reuters, UBS Investment Bank, Insight Investment, HolidayRisk.com (Freelance)
Compliance & risk systems
Insight Investment, Thomson Reuters (Financial & Risk Division)
HR platforms & e-learning tools
PwC on behalf of Financial Conduct Authority
Retail & e-Commerce
Opodo, Homebase, HolidayRisk.com
Client Communications & Management
Insight Investment, Lloyds Banking Group, Pitney Bowes (on behalf of HMRC and high-street banks), Easynet, Telegraph Media Group
Native & responsive web applications
All companies and organisations
Design systems & accessibility standards
Insight Investment, Refinitiv, Thomson Reuters, UBS, Pitney Bowes on behalf of HMRC and high-street banks
Corporate websites & intranets
UBS Investment Bank, EBS, freelance, and many designed under Easynet Internet Consultancy Services
Content management systems (CMS)
EBS, UBS, Easynet, Telegraph Media Group
Accessibility
Lloyds Banking Group, Thomson Reuters, Pitney Bowes (on behalf of HMRC and high-street banks), TSO (for public-sector websites), UBS Investment Bank
Decision-Support & Automation Systems
Pre-trading Compliance, Mission-critical Decision-Support, Financial Modelling tools & Pricing calculators, Portfolio & Risk Management platforms & tools, Trading platforms, Workflow Orchestration systems, Client/Customer Communications systems
AI-empowered design
Experience
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Experienced in designing automation-rich products with strong potential for AI evolution.
Across finance, asset management, and industrial workflow orchestration, I have designed complex and mission-critical systems that support users through analysis, monitoring, recommendations, decision-support, and rules-based automation.
Although these systems were not based on self-learning AI, they addressed many of the same design challenges found in AI-enabled products: trust, transparency, control, usability, and effective human oversight.
Today, my work continues at the intersection of human-centred design, automation, and the emerging potential of true AI-enabled systems.
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Integration of AI tools throughout the design process.
My practice also integrates the use of AI-powered tools into most stages of the design process — from requirements analysis, concept generation to prototyping.
Furthering Expertise
-
Certification
Human-Computer Interaction & AI Systems Design
(University of Cambridge)
Covering the design of innovative systems that blend automation, intuitive user experiences, ethics and risk management — to help shape the future of Human–AI Interaction.
Grade: Pass – 94%
Awarded: 8 Dec 2025
Human-Computer Interaction & AI Systems Design
(University of Cambridge)
Covering the design of innovative systems that blend automation, intuitive user experiences, ethics and risk management — to help shape the future of Human–AI Interaction.
Grade: Pass – 94%
Awarded: 8 Dec 2025
Featured Quote
"Great UX is when I'm extremely drunk and manage to download the Uber app, order a cab and manage to get home safely. [The application you've designed] meets that benchmark."
— Adrian P. Head of Solutions Management @ Insight Investment (part of BNY).
Adrian was the business sponsor for most of my projects at Insight Investment.
