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Work Overview

A multi-skilled Product Designer bridging UX, Business and Technology.

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Employers & clients

Currently at:

Proven Return-on-Investment

Measurable benefits

60 - 99% reduction

Time-savings & workflow efficiencies

Reduced the time it takes for Portfolio Managers to model and unwind trades. 10 days down to 1-2 hours.

Client:
Insight Investment (BNY)

4.9 out of 5

Highest usability score

"Ease-of-use" score from public user-testing of a new business banking service.

Client:
Lloyds Banking Group

+41%

Improvement in usability scores

Increased the usability score of a newly designed system (vs. old system).

Client:
Insight Investment (BNY)

£ millions

Saved in operational costs

Reduced annual operating costs for the company by reducing call-centre usage.

Client:
Lloyds Banking Group

55% less steps

Time-savings & workflow efficiencies

Reduced the number of user actions required to on-board a new customer. 26 user actions down from of 58.

Client:
Thomson Reuters

£ millions

Reduced in potential financial losses

Reduced potential financial losses for the company and its clients.

Client:
Insight Investment (BNY)

94% reduction

Time-savings & workflow efficiencies

Reduced the customers' "time-to-cash" on commercial loan applications. From 16 days down to 1 day.

Client:
Lloyds Banking Group

94% reduction

Time-savings & workflow efficiencies

Reduced the time it takes to on-board a client to a new FX service. From 4 hours down to 15-20 mins.

Client:
HSBC Global Banking & Markets

~92% reduction

Time-savings & workflow efficiencies

Reduced the time it takes to send out time-sensitive client communications. From 2 hours down to 10-15 mins.

Client:
Insight Investment (BNY)

You can read the case studies to some of these outcomes in my portfolio.

Core skills & capabilities

Identified and summarised by AI

Full-Stack Product Design

Business/product strategy, user research, UX, IA, UI design, and prototyping.

System Design Leadership

Led major design system efforts (e.g., Halo Design System at LSEG, design frameworks at Refinitiv).

Workflow Redesign & Optimisation

Simplifying highly complex financial/trading and production workflows and improving efficiency.

Cross-Platform Expertise

Experience spans responsive mobile and desktop web, native mobile (iOS), and desktop native enterprise platforms.

Accessibility

WCAG compliance and accessibility best practices built into projects for public-sector and finance clients.

Technical Hands-On

Builds working prototypes in HTML, CSS, and JavaScript to accelerate development and reduce design-to-build gaps.

Strengths

Identified and summarised by AI

Proven leadership in end-to-end UX delivery

Led numerous complex UX initiatives from initial concept through to final implementation — balancing users, business goals, and technical constraints to deliver impactful, scalable solutions.

Systems-Level design thinking

Demonstrated ability to design beyond individual interfaces — crafting cohesive experiences across interconnected products, services, and channels. Skilled at mapping complex ecosystems, identifying interdependencies, and creating solutions that drive value at scale.

Deep financial domain knowledge

FX trading, portfolio management, risk systems, derivatives, credit, wealth management.

Design framework and system development expertise

Strong at building scalable design frameworks and design systems.

Skilled at cross-functional collaboration

Strong at building scalable design frameworks and design systems.

Proven business impact

Regularly cites efficiency gains, user satisfaction ratings, and stakeholder recognition.

Mentorship and leadership

Mentors designers, leads UX standards groups, contributes to design ops and team culture.

Industries

Banking & Financial Services

UBS Investment Bank, HSBC Global Banking & Markets, Lloyds Banking Group, Thomson Reuters, Refinitiv, London Stock Exchange Group (LSEG), Financial Conduct Authority, Centradia, Insight Investment

Asset Management

Insight Investment – part of Bank of New York (BNY), P-Solve (River & Mercantile)

Technology & Consulting

PwC, Fujitsu, Pitney Bowes, Sapient, Easynet

Government & Secure Printing

Classified facilities for HMRC and high-street banking clients, TSO

Creative & Digital Services

Sapient, Easynet, various freelance contracts

e-Commerce & Retail

Homebase, Opodo

Media & Publishing

Financial Market Data (London Stock Exchange Group, Refinitiv, Thomson Reuters), Telegraph Media Group, TSO

Travel & Insurance

Opodo, HolidayRisk.com (MoneySupermarket partnership)

Education

Imperial College London

Projects

Trading platforms & banking applications

UBS, HSBC Global Banking & Markets, Insight Investment, Thomson Reuters, Lloyds Banking Group

Portfolio & risk management tools (incl. AI-driven)

Insight Investment, Thomson Reuters, P-Solve

Financial data visualisation & charting

Thomson Reuters, Insight Investment, Lloyds Banking Group, HSBC Global Banking & Markets, UBS

Pricing calculators & financial modelling tools

Insight Investment, Lloyds Banking Group, Thomson Reuters, UBS

Mission-critical decision support systems

All companies and organisations

Workflow orchestration & production systems

Insight Investment, Lloyds Banking Group, Pitney Bowes working for Fujitsu on behalf of FCA and high-street banks, Telegraph Media Group

Research & analytics portals

LSEG Workspace, Refinitiv Workspace, Thomson Reuters' EIKON, Insight Investment, UBS

Supplier & contract management

Thomson Reuters

Information-rich dashboards

UBS, HSBC Global Banking & Markets, Insight Investment, Thomson Reuters, Lloyds Banking Group, Pitney Bowes on behalf of HMRC and high-street Banks

Customer on-boarding & servicing

Lloyds Banking Group, Thomson Reuters, UBS Investment Bank, Insight Investment, HolidayRisk.com (Freelance)

Compliance & risk systems

Insight Investment, Thomson Reuters (Financial & Risk Division)

HR platforms & e-learning tools

PwC on behalf of Financial Conduct Authority

Retail & e-Commerce

Opodo, Homebase, HolidayRisk.com

Client Communications & Management

Insight Investment, Lloyds Banking Group, Pitney Bowes (on behalf of HMRC and high-street banks), Easynet, Telegraph Media Group

Native & responsive web applications

All companies and organisations

Design systems & accessibility standards

Insight Investment, Refinitiv, Thomson Reuters, UBS, Pitney Bowes on behalf of HMRC and high-street banks

Corporate websites & intranets

UBS Investment Bank, EBS, freelance, and many designed under Easynet Internet Consultancy Services

Content management systems (CMS)

EBS, UBS, Easynet, Telegraph Media Group

Accessibility

Lloyds Banking Group, Thomson Reuters, Pitney Bowes (on behalf of HMRC and high-street banks), TSO (for public-sector websites), UBS Investment Bank

Decision-Support & Automation Systems

Pre-trading Compliance, Mission-critical Decision-Support, Financial Modelling tools & Pricing calculators, Portfolio & Risk Management platforms & tools, Trading platforms, Workflow Orchestration systems, Client/Customer Communications systems

AI-empowered design

Experience

  • Experienced in designing automation-rich products with strong potential for AI evolution.

    Across finance, asset management, and industrial workflow orchestration, I have designed complex and mission-critical systems that support users through analysis, monitoring, recommendations, decision-support, and rules-based automation.

    Although these systems were not based on self-learning AI, they addressed many of the same design challenges found in AI-enabled products: trust, transparency, control, usability, and effective human oversight.

    Today, my work continues at the intersection of human-centred design, automation, and the emerging potential of true AI-enabled systems.

  • Integration of AI tools throughout the design process.

    My practice also integrates the use of AI-powered tools into most stages of the design process — from requirements analysis, concept generation to prototyping.

    View an example

Furthering Expertise

  • Certification

    Human-Computer Interaction & AI Systems Design
    (University of Cambridge)

    Covering the design of innovative systems that blend automation, intuitive user experiences, ethics and risk management — to help shape the future of Human–AI Interaction.

    Grade: Pass – 94%
    Awarded: 8 Dec 2025

Testimonials

Preview

"Yooch [is] creative and pragmatic in his approach towards UX for digital products."

— Hussnain M., Principal Designer

"Yooch was easy to work with and reliable, and added value to the overall project we were part of."

— Carmen P., Product Owner

"[Yooch] is armed with a rock-solid set of core skills, covering interaction and UI design, prototyping and technical work, and the ability to systematically analyse, deconstruct, and improve complex workflows."

— Andrew M., Director - Financial & Risk Experience Design Team

"It is rare to find a highly experienced creative talent like Yooch, who has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

— Qiong L., Principal Quant Business Analyst

"Yooch is an exceptional designer capable of creating logical and intuitive interfaces for a wide variety of users."

— Alex K., Content & Conversation Design Lead

"The [trading] system that Yooch was in charge of UX for was received very well, adoption experience for users was smooth, which I believe is due to a well thought through user experience."

— Sergey C., Product Owner

"He brings vast experience to his projects and executes them diligently, displaying a real understanding of the design lifecycle and how it fits within overall product development."

— Paul H., Senior UX Designer

"Working with [Yooch] was a pleasure - mostly because every time I needed his help or advice I got just what I needed."

— Ray T., Head of Search Content & Experience

"[Yooch] regularly demonstrates an exceptional ability to transform complex business processes into intuitive, engaging user experiences."

— Matthew G., Software Developer

"Yooch, absolute professional, joined our project team, came up to speed quickly with the Product Solution being developed and contributed straight away helping us resolve the direction for the UI which had been floundering."

— Keith F., Test Manager

"has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

— Qiong L., Principal Quant Business Analyst

"He actively promotes a user-focused approach to building software, with a great balance between creative design and technical feasibility."

— Katie M., Business Analyst

"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."

— Alan H., Product Manager

"Yooch's design outputs are always top-notch with very well thought-through solutions. He is always able to quickly understand a design problem and evaluate different solutions to come up with a feasible one."

— Yeevon O., Senior Interaction Designer

"A dedicated team player who consistently goes the extra mile to drive our development efforts forward."

— Matthew G., Software Developer

"Yooch is a highly skilled and creative designer with a deep understanding of user-centered design principles."

— Venugopal M., Senior Developer

"He has a great ability to break down very complex requirements... and turning them into precise, detailed, and clear designs."

— Katie M., Business Analyst

"Everything he delivers is backed by his years of experience and solid professional expertise."

— Lai W., Developer

"Hired him for two companies already and I'll do it without the shadow of hesitation."

— Jiri S., Human-Centred Design Lead

"An excellent UX designer with extremely high work ethics and professionalism."

— Phil P., Senior UX Designer & Researcher

"His contribution and Design expertise have been key in driving the Product forward."

— Jorge S., Global Head of Product Management

"Yooch is a spectacular UI and interaction designer, with a rich skill set and the talent to back it up."

— Jeremy H., Netflix Alumni, UX Designer & Leader

"I worked with Yooch on various projects. I validated his design concepts on some key projects. They were well received by internal and external users. His designs are very well thought through and intuitive. He is very professional, easy to work with and an expert in his field."

— Rupal S., Senior User Researcher

"Yooch is a great UX Designer, we worked together on a few projects and I found his strong skills in prototyping and design fast-tracked our iterative process."

— Andrew W., Senior User Experience Designer

"I met Yooch on my last project and soon realised that this calm and collected individual is a powerhouse of UX talent. He is truly creative and adds value to every aspect of UX project delivery. A thorough professional and someone who is a practitioner in the science of UX."

— Nur S., Senior UX Architect

"After just a conversation and a brief walkthrough of my half-finished user research, Yooch was inspired and went off to create a Blue Sky Thinking sketch that not only comes close to solving the main user problems, it's so good that it has the potential be white-labelled!"

— Renée VB., Senior Business Analyst

"Yooch's depth of experience in UX design and understanding of users' real needs are phenomenal."

— Qiong L., Principal Quant Business Analyst

"Yooch can be both a great team leader and player."

— Giorgio V., Director, Product Design

"[Yooch is] simply a great person to work with. Generous with his knowledge, collaborative by nature, and someone who genuinely cares about building products that work well."

— Faraz F., Senior Business Analyst / Transformation Consultant

"A passionate, committed and talented individual who has the respect of everyone."

— Matt S., Freelance Business Analyst

"His commitment and quality of UX work was always of the highest standard."

— Ben C., UX Team Engagement Lead

"A professional, reliable, technical UX'er and an all-round good person to know."

— Rachel R., User Experience / Product Design Consultant

"He's a rare find, a creative thinker with a remarkable combination of skills."

— Balazs M., UX Consultant, Creative Technologist

"One of the senior lynchpins of the team, and we wouldn't be the same without him."

— Andrew M., Director - Financial & Risk Experience Design Team

"His commitment to quality is matched with his deep knowledge of user goals, his grip on technical boundaries and his ability to translate design intent across non-design teams."

— Abhishek D., Product Design Consultant

"He's definitely one of the key figures holding the team together."

— Lai W., Developer

"[Yooch]] consistently translated messy and highly technical requirements into clean, intuitive product designs that made sense to traders, operations, and technology teams alike."

— Faraz F., Senior Business Analyst / Transformation Consultant

"Yooch is always a fantastic person to have on the team. Always staying up to date with Design, Technical and Financial innovation - Happily sharing any learnings along the way. He can always be relied upon, both as a team member and project lead."

— Mike A., Senior UX Designer

"He's a very knowledgeable hard-working UX designer and someone who I value the opinion of. His work is always well considered and to the highest quality. I would gladly recommend and work with Yooch on other projects."

— Chris W., Senior Visual Designer

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Farewell comments

from LSEG colleagues

"Not completely sure how we will cope without you but I guess its a consolation that you get to help a new team with your unmatched design confidence... Thank you so much for everything this past year. I appreciate it more than you'll ever know."

— Christiana A, Product Owner

"It has been an education working with you. You are a veritable font, if not an absolute NIAGRA of knowledge - about design [and] trading... It's been really great working with you, and you sir are one of the reasons why I joined this place!"

— Karl S, Principal Designer / Senior Design Manager

"Thanks for the good times and the times we were flying by the... :D [You] have left a permanent impression on myself and I am sure the team and the product. Wish you the very best with your next step."

— Abhi D, Senior Design Manager

"[It's] been great working with you mate, shame it wasn't more often! Appreciate all your knowledge sharing and chats... One of the 'old guard' and you will be missed!"

— Prean P, Principal Researcher

"I know at some point our paths will cross again, but until then I just want to say thank you. The advice and suggestions you've given shows wealth of knowledge you have around finance and design, you will be sorely missed."

— Atib C, Senior UX Designer

"[There] will be huge gap after you leave. I often used to bounce ideas at you to get feedback due to your un-biased feedback, thank you for that and continued pestering."

— Hasan K, Senior UX Designer

"Thanks for all your superb work and contributions to [the design system] and all the design projects... You've always been a great help to solve problems and get things right!"

— Matt E, Lead UX Writer

"People asked [Yooch] about anything, and he could manage it all with impressive mastery."

— Luca B, Principal Designer / Senior Design Manager

"You've been an incredible colleague/friend. Thank you for... so much; your [design system], your critical thinking, your understanding, your support, your overall superheroness."

— Vipul B, User Researcher, Research Ops

"Thanks for everything you've given to the team and best of luck in the new role!"

— Gavin E, Global Head of Product, Research & Content Design

"It's been great working with you, from [the design system] to Framework. You're a great designer and one we shall miss. Really gutted."

— John W, Principal Designer

"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."

— Alan H., Product Manager

"Keep utilising your highly considered approach to design - It's a great asset."

— Mike A, Principal Designer & Senior Design Manager

"Don't leave me here with them!"

— Bharti D, Principal Designer

"Au revoir - again. Am sure you'll be back. Again. :)"

— Helen J, Director, Product Design

"You're a legend, man!"

— Alex G, Senior Visual Designer

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