Product Designer
20+ years designing complex B2B, financial, and enterprise systems — delivering measurable ROI, risk reduction and user impact.
- Full-stack Designer
- Enterprise UX
- Proven systems-level product design
- 20+ years in financial markets
- Data-savvy
- Technically fluent
- Products serving 13.5 million users worldwide
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Certified in HCI for AI Systems Design from University of Cambridge
Employers & clients
Currently at:
Previously at:
Featured Quote
"I hired [ Yooch ] for two companies already and I'll do it without the shadow of hesitation if the chance comes again."
— Jiri S. Human-Centred Design Lead - Commercial Lending Value Stream @ Lloyds Banking Group.
Jiri managed Yooch directly at Lloyds Banking Group and worked together at Thomson Reuters.
Verify this quote in testimonials or Linkedin Recommendations.
Selected Work
Loan Application Service with Multi-signatory Contract Signing
Systems & Application Design User Research Information Architecture Content Design Visual Design Prototyping Usability TestingLloyds Banking Group - Commercial Onboarding & Lending
Lead Designer for a new (0→1) digital end-to-end user journey for the bank's 1 million business banking customers to offer lending, featuring multi-signatory contract signing and tracking, and self-serve product servicing.
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Reduced Annual Business Operating Costs (£millions)
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94% Faster Customer Fulfillment
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Highest-ever Usability & User-Satisfaction Scores ( 4.9/5 )
Financial Applications Ecosystem Framework
Redesign of flagship financial platform.
Systems & Application Framework Design Workflow Re-engineering User Research Information Architecture Content Design Prototyping Usability Testing Technical Charting Design Responsive Framework DesignLSEG (London Stock Exchange Group) and Refinitiv
Principal Designer for Framework & App Framework Design on the new flagship Financial Research & Analytics Platform "Workspace" for LSEG Data & Analytics' 40,000 customers and 400,000 end-users
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Shaping UX Strategy across new platform of ~200 specialist applications
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Led design work on many foundational elements across Platform and App Frameworks
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Full Evidence-based UX Design Process
AI-assisted Error Monitoring & Detection for Industrial Production Machinery
AI Systems Design Research Analysis Risk Assessment UX Design UI & Interaction Design AI Ethics & GovernanceUniversity of Cambridge
Final assignment for HCI (Human Computer Interaction) for AI Systems Design course from University of Cambridge. Fictional case study routed in real-world scenario of real-time error, fault monitoring and detection of industrial production machinery.
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University coursework based on real-world scenario
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Full end-to-end analysis of AI integration and workflow automation, covering risks and implications
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Achieved a pass with score of 94%
Responsive Design Breakpoints for financial applications
System Design Research Analysis Web Design Responsive DesignLondon Stock Exchange Group & Refinitiv
Responsive Design Breakpoints - Evidence-Based and Data-Driven Approach to determine new responsive breakpoints for multi-device and multi-displays for the new flagship LSEG Workspace Platform
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First true in-depth analysis* of users' monitor setups and screen resolutions to determine best responsive breakpoints for maximum compatibility*(in the history of Thomson Reuters, Refinitiv, LSEG)
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Analysis of 29k users' app viewports, 126k user sessions, and multi-monitor trading workflows.
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Seminal workFoundational contributions in developing the platform's framework behaviour
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Find out more about the industries I've worked in, projects worked on, and impact metrics (proven return-on-investment).