Principal / LeadProduct Designer

UX / UI / Interaction Design

As an end-to-end (full-stack) product designer I have over two decades experience in producing high-quality, intuitive, effective and engaging user experiences, working on complex systems and workflows.
I focus on delivering the right solution that meets end-user goals and business requirements within technical constraints.

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Product & User Experience Design

Summary

I am recognised* as a "Hybrid" / "Technical" Product Designer (with a broad range of skills, experience and domain knowledge within the various sub-disciplines of product design and UX, but also across various industries), specialising in designing solutions for complex systems.

* By former and current managers and peers

Integrated

Business & Design Thinking

Highly experienced

Product Strategy

Highly experienced

Product Design & Development

lifecycle

Highly experienced

User Research

Expert

UI Design

Expert

Interaction Design

Expert

Visual Design

Advanced / Expert

Information Architecture

Expert

Rapid Prototyping

Expert

Some companies & organisations I've worked for
Some measurable benefits I've brought to companies

Insight Investment

Part of BNY Mellon
Workflow Efficiency & Time Savings

Reduced the time it takes for Portfolio Managers to model a trade and perform unwinds by: 60%

Time taken compared with old system:

New system

Old system

(Less time taken is better)

Insight Investment

Part of BNY Mellon
Usability Improvement

Increased the usability score of a newly designed system (vs. old system) by: 39%

Usability score improvement:

+39%

100%

(Higher is better)

HSBC Global Banking & Markets

Workflow Efficiency & Time Savings

Reduced the time it takes to on-board a client for a FX service by up to: 92%

Time taken compared with old system:

15-20 mins

4 hours

(Less time taken is better)

Thomson Reuters

Workflow Efficiency & Time Savings

Reduced the number of user actions required to on-board a customer by: 55%

User actions:

26

58

(Less user actions/tasks is better)

Lloyds Banking Group

Workflow Efficiency & Time Savings

Contributing to a wider team effort to reduce the business customer's "time-to-cash" on commercial loan applications by: 94%

Time taken compared with old system:

1 day

16 days

(Less time taken is better)

Lloyds Banking Group

High Usability Score (on first design iteration)

Achieved an average "ease-of-use" score (on a scale between 1 and 5) from user-testing of an initial proposed workflow solution: 4.9 out of 5

Ease-of-Use Rating:

1 - Most Difficult

Easiest - 5

(Higher score is better)
Testimonials

"He brings vast experience to his projects and executes them diligently, displaying a real understanding of the design lifecycle and how it fits within overall product development."

"has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

"It is rare to find a highly experienced creative talent like Yooch, who has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."

"His contribution and Design expertise have been key in driving the Product forward."

"Yooch can be both a great team leader and player."

"Everything he delivers is backed by his years of experience and solid professional expertise."

"He has a great ability to break down very complex requirements... and turning them into precise, detailed, and clear designs."

"Hired him for two companies already and I'll do it without the shadow of hesitation."

"An excellent UX designer with extremely high work ethics and professionalism."

"A passionate, committed and talented individual who has the respect of everyone."

"His commitment and quality of UX work was always of the highest standard."

"A professional, reliable, technical UX’er and an all-round good person to know."

"He's a rare find, a creative thinker with a remarkable combination of skills."

"One of the senior lynchpins of the team, and we wouldn't be the same without him."

"He actively promotes a user-focused approach to building software, with a great balance between creative design and technical feasibility."

"The system that Yooch was in charge of UX for was received very well, adoption experience for users was smooth, which I believe is due to a well thought through user experience."

"Yooch is a highly skilled and creative designer with a deep understanding of user-centered design principles."

"He’s definitely one of the key figures holding the team together."

"Yooch [is] creative and pragmatic in his approach towards UX for digital products."

"Yooch's depth of experience in UX design and understanding of users' real needs are phenomenal."

Product Feedback from Users & Stakeholders at Insight Investment (part of BNY Mellon) — June 2024

"... is more comprehensive and user-friendly"

"... is more flexible, covers more use-cases, has a lot more detail, and easy to drill down."

"This application will be a game-changer."

"I'm finding this application better than the systems we had to use previously."

"Thank you for your hard work on this. You're making our lives easier."

Linkedin Recommendations & Endorsements

37 Received Recommendations

Most recent: December 2024

66 Experience Design Endorsements

74 User-Interface Design Endorsements

35 Interaction Design Endorsements

Curriculum Vitae