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Principal / Lead

Product Designer

20+ years designing complex B2B, financial, and enterprise systems — delivering measurable ROI, risk reduction and user impact.

  • Full-stack Designer
  • Enterprise UX
  • Proven systems-level product design
  • 20+ years in financial markets
  • Data-savvy
  • Technically fluent
  • Products serving 13.5 million users worldwide
  • Certified in HCI for AI Systems Design from University of Cambridge

Linkedin

41
Recommendations Received
63
Experience Design Endoresements
73
User-Interface Design Endoresements
35
Interaction Design Endoresements
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Employers & clients

Currently at:

Selected Work

Loan Application Service with Multi-signatory Contract Signing

Systems & Application Design User Research Information Architecture Content Design Visual Design Prototyping Usability Testing

Lloyds Banking Group - Commercial Onboarding & Lending

Lead Designer for a new (0→1) digital end-to-end user journey for the bank's 1 million business banking customers to offer lending, featuring multi-signatory contract signing and tracking, and self-serve product servicing.

  • Reduced Annual Business Operating Costs (£millions)
  • 94% Faster Customer Fulfillment
  • Highest-ever Usability & User-Satisfaction Scores ( 4.9/5 )
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Financial Applications Ecosystem Framework

Redesign of flagship financial platform.

Systems & Application Framework Design Workflow Re-engineering User Research Information Architecture Content Design Prototyping Usability Testing Technical Charting Design Responsive Framework Design

LSEG (London Stock Exchange Group) and Refinitiv

Principal Designer for Framework & App Framework Design on the new flagship Financial Research & Analytics Platform "Workspace" for LSEG Data & Analytics' 40,000 customers and 400,000 end-users

  • Shaping UX Strategy across new platform of ~200 specialist applications
  • Led design work on many foundational elements across Platform and App Frameworks
  • Full Evidence-based UX Design Process
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AI-assisted Error Monitoring & Detection for Industrial Production Machinery

AI Systems Design Research Analysis Risk Assessment UX Design UI & Interaction Design AI Ethics & Governance

University of Cambridge

Final assignment for HCI (Human Computer Interaction) for AI Systems Design course from University of Cambridge. Fictional case study routed in real-world scenario of real-time error, fault monitoring and detection of industrial production machinery.

  • University coursework based on real-world scenario
  • Full end-to-end analysis of AI integration and workflow automation, covering risks and implications
  • Achieved a pass with score of 94%
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Responsive Design Breakpoints for financial applications

System Design Research Analysis Web Design Responsive Design

London Stock Exchange Group & Refinitiv

Responsive Design Breakpoints - Evidence-Based and Data-Driven Approach to determine new responsive breakpoints for multi-device and multi-displays for the new flagship LSEG Workspace Platform

  • First true in-depth analysis* of users' monitor setups and screen resolutions to determine best responsive breakpoints for maximum compatibility
    *(in the history of Thomson Reuters, Refinitiv, LSEG)
  • Analysis of 29k users' app viewports, 126k user sessions, and multi-monitor trading workflows.
  • Seminal work
    Foundational contributions in developing the platform's framework behaviour
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Manager Feedback

Verify on Linkedin

Yooch played a central role in establishing the foundations of our UX practice, from shaping standards and processes to mentoring colleagues and modelling what great UX design looks like. Any team looking to strengthen its design capability - especially in complex, regulated environments - would be lucky to have Yooch.

Yooch is armed with a rock-solid set of core skills, covering interaction and UI design, prototyping and technical work, and the ability to systematically analyse, deconstruct, and improve complex workflows. His extensive domain knowledge in finance and related areas, and his dedication to understanding new fields, has meant that he's been a key player on some of our most complex work.

If you need a professional and reliable UX designer with great and broad set of skills, great technical background, experience and ability to resolve the most complex design problems, look no further. Yooch is also genuine, honest and fun to work with. I hired him for two companies already and I'll do it without the shadow of hesitation if the chance comes again.

Yooch is one of those gifted individuals who is equally at ease in designing clear and intuitive interactions, building sophisticated responsive prototypes and communicating customer-centric solutions with stakeholders of all kinds. Yooch can be both a great team leader and player! I would recommend him without hesitation for any design project.

The time I worked with Yooch was a pleasure, his commitment and quality of UX work was always of the highest standard. He was a key member of the team and I would not hesitate in recommending as a multi-skilled UX'er in any environment.

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Find out more about the industries I've worked in, projects worked on, and impact metrics (proven return-on-investment).

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