I'm a Senior / Lead Product & User Experience Designer who understands that "real world UX" lies in the intersection of user needs, business requirements and technology constraints.
I am recognised as a "Hybrid Product / UX Designer" (with a broad range of skills, experience and domain knowledge within the various sub-disciplines of product design and UX, but also across various industries), specialising in designing solutions for complex systems.
UBS Investment Bank, HSBC Global Banking & Markets, Lloyds Banking Group, Thomson Reuters (Financial & Risk), Refinitiv, London Stock Exchange Group, Financial Conduct Authority, Centradia
Insight Investment (part of BNY Mellon), P-Solve (now River & Merchantile)
Sapient, Freelance
Sapient, PwC, Pitney Bowes, Fujitsu Consulting
Opodo, Homebase
Opodo
Telegraph Media Group, Financial News & Market Data (Thomson Reuters, Refinitiv, London Stock Exchange Group), TSO
Secret printing facilities for HMRC and high-street retail banks
HolidayRisk.com (in association with MoneySupermarket) - Freelance
Imperial College
* https://www.uxbeginner.com/glossary/t-shaped-designer/
Highly experienced
Highly experienced
lifecycle
Highly experienced
Expert
Expert
Expert
Advanced / Expert
Expert
Expert
Expert
Advanced
Expert
Expert
Intermediate
Advanced / Expert
— Giorgio V. Director, Product Design @ London Stock Exchange Group & Refinitiv
— Andrew M. Director, Financial & Risk Experience Design Team @ Thomson Reuters
— Jiri S. Human-Centred Design Lead - Commercial Lending Value Stream @ Lloyds Banking Group
— Ben C. UX Lead @ GFT Group
Reduced the time it takes for Portfolio Managers to model a trade and perform unwinds by: 60%
Time taken compared with old system:
New system
Old system
Increased the usability score of a newly designed system (vs. old system) by: 39%
Usability score improvement:
+39%
100%
Reduced the time it takes to on-board a client for a FX service by up to: 92%
Time taken compared with old system:
15-20 mins
4 hours
Reduced the number of user actions required to on-board a customer by: 55%
User actions:
26
58
Contributing to a wider team effort to reduce the business customer's "time-to-cash" on commercial loan applications by: 94%
Time taken compared with old system:
1 day
16 days
Achieved an average "ease-of-use" score (on a scale between 1 and 5) from user-testing of an initial proposed workflow solution: 4.9 out of 5
Ease-of-Use Rating:
1 - Most Difficult
Easiest - 5
London Stock Exchange Group
Helen J. Director, Product Design
September 27, 2021
David R said:
"a massive thanks.....I cannot say 'Thank you' enough. We (the OTC product team) feel extremely lucky ...you and the team...saved the day."
"He brings vast experience to his projects and executes them diligently, displaying a real understanding of the design lifecycle and how it fits within overall product development."
"has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."
"It is rare to find a highly experienced creative talent like Yooch, who has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."
"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."
"His contribution and Design expertise have been key in driving the Product forward."
"Yooch can be both a great team leader and player."
"Everything he delivers is backed by his years of experience and solid professional expertise."
"He has a great ability to break down very complex requirements... and turning them into precise, detailed, and clear designs."
"Hired him for two companies already and I'll do it without the shadow of hesitation."
"An excellent UX designer with extremely high work ethics and professionalism."
"A passionate, committed and talented individual who has the respect of everyone."
"His commitment and quality of UX work was always of the highest standard."
"A professional, reliable, technical UX’er and an all-round good person to know."
"He's a rare find, a creative thinker with a remarkable combination of skills."
"One of the senior lynchpins of the team, and we wouldn't be the same without him."
"He actively promotes a user-focused approach to building software, with a great balance between creative design and technical feasibility."
"The system that Yooch was in charge of UX for was received very well, adoption experience for users was smooth, which I believe is due to a well thought through user experience."
"Yooch is a highly skilled and creative designer with a deep understanding of user-centered design principles."
"He’s definitely one of the key figures holding the team together."
"Yooch [is] creative and pragmatic in his approach towards UX for digital products."
"Yooch's depth of experience in UX design and understanding of users' real needs are phenomenal."
"Thanks for the good times and the times we were flying by the... :D [You] have left a permanent impression on myself and I am sure the team and the product. Wish you the very best with your next step."
— Abhi D, Senior Design Manager
"Not completely sure how we will cope without you but I guess its a consolation that you get to help a new team with your unmatched design confidence... Thank you so much for everything this past year. I appreciate it more than you'll ever know."
— Christiana A, Product Owner
"It has been an education working with you. You are a veritable font, if not an absolute NIAGRA of knowledge - about design [and] trading... It's been really great working with you, and you sir are one of the reasons why I joined this place!"
— Karl S, Principal Designer / Senior Design Manager
"I know at some point our paths will cross again, but until then I just want to say thank you. The advice and suggestions you've given shows wealth of knowledge you have around finance and design, you will be sorely missed. "
— Atib C, Senior UX Designer
"[There] will be huge gap after you leave. I often used to bounce ideas at you to get feedback due to your un-biased feedback, thank you for that and continued pestering."
— Hasan K, Senior UX Designer
"[It's] been great working with you mate, shame it wasn't more often! Appreciate all your knowledge sharing and chats... One of the 'old guard' and you will be missed!"
— Prean P, Principal Researcher
"You've been an incredible colleague/friend. Thank you for... so much; your [design system], your critical thinking, your understanding, your support, your overall superheroness."
— Vipul B, User Researcher, Research Ops
"Thanks for all your superb work and contributions to [the design system] and all the design projects... You've always been a great help to solve problems and get things right!"
— Matt E, Lead UX Writer
"People asked [Yooch] about anything, and he could manage it all with impressive mastery."
— Luca B, Principal Designer / Senior Design Manager
"It's been great working with you, from [the design system] to Framework. You're a great designer and one we shall miss. Really gutted."
— John W, Principal Designer
"Keep utilising your highly considered approach to design - It's a great asset."
— Mike A, Principal Designer & Senior Design Manager
"Thanks for everything you've given to the team and best of luck in the new role!"
— Gavin E, Global Head of Product, Research & Content Design
"Au revoir - again. Am sure you'll be back. Again. And Again. :)"
— Helen J, Director, Product Design
"You're a legend, man!"
— Alex G, Senior Visual Designer
"Don't leave me here with them!!"
— Bharti D, Principal Designer
"... is more comprehensive and user-friendly"
"... is more flexible, covers more use-cases, has a lot more detail, and easy to drill down."
"This application will be a game-changer."
"I'm finding this application better than the systems we had to use previously."
"Thank you for your hard work on this. You're making our lives easier."
37 Received Recommendations
Most recent: December 2024
66 Experience Design Endorsements
74 User-Interface Design Endorsements
35 Interaction Design Endorsements